Friday, September 5, 2008

circle of desire

There is an interesting ad that is being aired on television nowadays. 

It shows a young college student walking on the road. On seeing a person driving a motorbike, the young man's expression changes. You can see that he too yearns for a bike. 

The focus then shifts to the person on the bike. He sees another person on the bike but with a girlfriend behind him. You can see he wants a girlfriend too! 

The focus shifts on the girlfriend. While riding on the bike, she sees a family with kids laughing and enjoying themselves. You can make out that she too is thinking about the day she will have a family like that. 

The focus then shifts to the lady in the family that we just saw. She is passing a jewellery shop and she sees a beautiful necklace. You see that she is yearning for the necklace. 

The focus then shifts to the shop. A person from the shop takes the necklace and gives it to a well dressed old man in his sixties. He takes the necklace and gets into a chauffer driven Mercedes. He is obviously very rich and well todo. The car starts moving and soon stops at a traffic signal. At the traffic signal, the old man sees the same young college student who was shown in the beginning. And you can see from his expression that he wishes he was young again.

This is the circle of desire!

2 comments:

Jatinder Singh said...

Very interesting.. what product is this ad endorsing?

Amitabh Jain said...

I think the ad was for insurance related products/services by Metlife. The tag line was "What is life without desire?" or something like that.